Is a Casual Dress Code Good for Business?
Okay, I’ll admit it: I miss business clothes. Certainly, showing up in a suit these days would look entirely out of place with most of my clients, but I’m only willing to take casual so far. It’s...
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What’s in a Name?
How do you decide on a name for a company, a product, a new service or an initiative? What’s in a name anyway? The name is the first representation of the brand – does it describe what you do? There...
View ArticleSocial Media: our new ethics barometer?
One of my friends tries to weigh all of her actions against the answer to this question, “How would I feel if my Grandmother knew I did/said this?” What a great measuring stick for life. What if...
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6 Tips for More Effective Communication
What does it mean to possess “good communication skills”? That you are a great presenter? A persuasive speaker? You can spell and use proper punctuation? You’re a good negotiator? A good salesman? All...
View ArticleSocial Media Trends for 2016
What’s ahead for social media and digital marketing this year? Here are a few thoughts: Mobile continues to rule: In July of last year, mobile usage overtook desktop and every other type of media...
View Article7 Steps to More Effective Meetings
Who doesn’t love a good meeting?! (Most everyone.) There are definite benefits to meeting in person, and there are also steps you can take to ensure that your meeting is effective and productive for...
View ArticleCan Creativity be Learned?
You’ve got a challenge and cannot come up with a solution. You want a creative solution, but don’t consider yourself to be “creative”. Where do you go from here? Can creativity be learned? Some think...
View ArticleWhat Happens on Facebook When Someone Dies?
Uncomfortable subject, I know. But picture these real-life situations: The owner of an association group dies suddenly. There is an Editor, but not another Administrator. The Association page is...
View ArticleFacebook Etiquette Revisited
As a regular Facebook user and as one who manages FB for several clients, I see that it’s time for a review of Facebook etiquette: Facebook Etiquette Guidelines: DO feel free to post pictures of your...
View ArticleWhy Your LinkedIn Invitation was Ignored
Have you sent a LinkedIn invitation that was ignored? I might know why. Many people are realizing the power of LinkedIn as a virtual networking tool, and many more are using it as a sales tool. It’s...
View ArticleIs Your Website Effective?
What makes one website more effective than another? Websites are a work in progress and there are new template features and changing trends every day. Search engines love change, so the more often you...
View ArticleWhen to Link in on Linkedin
How do you decide when to connect with someone on Linkedin? It’s an easy answer once you decide the value that Linkedin has for you. For some, Linkedin is an online resume when they’re looking for...
View ArticleWhy all Businesses Need an Online Presence
Several of my own service providers do not have any kind of online presence: this is common with attorneys, CPAs, hair dressers, dry cleaners and even manufacturing firms. Business-to-Consumer...
View ArticleConference Call Etiquette
With more employees working remotely or in satellite offices, group conference calls are becoming even more common – between customers & suppliers as well as internal meetings. How many have you...
View ArticleWho Writes this Stuff? Job Descriptions too-good-to-be-true
There is a Jobs Newsletter that I still get from my previous industry. I skim over it just to see which companies are looking for people to see if I might know anyone that I could refer along. The more...
View ArticleHow to Blog
To blog or not to blog? Everyone and their brother (or sister) seems to have one. While some personal blogs might be appropriately characterized as vanity projects, a business blog is an important...
View ArticleDo Bullies Exist in Business?
That’s a “yes”. There are countless news articles about the effects of bullying in schools and via social media (at it’s worst: suicide). Often, some adults and officials underestimate the impact of...
View ArticleRandom Acts of Kindness…at work?
We often think of random acts of kindness as something that we might practice with strangers (giving your first class airline seat to a soldier in uniform) or friends (sending flowers to a friend who’s...
View ArticleStarting a Job Search Over 50…or 60
In 2016, Millennials (18-35) officially outnumbered Baby Boomers (52-70). Baby Boomers are increasingly leaving the workforce, but not necessarily by choice. If you are searching for a new job over 50,...
View ArticleNote to Email Marketers: do your homework
Email Marketers: before you send me an unsolicited email asking for a phone appointment, please do your homework. Spend 1 minute looking at my website or Linkedin profile. It’s clearer to me every day...
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